"Hair: My Passion" - Am Rieteberg, March 23, 2023

Transcript of the article

"Hair is my passion"

- From career changer to extensions expert with her own label «Extremehair»

The dream of becoming an entrepreneur

I wanted to do my own thing and founded as a complete
Querelnsteigerin 2006 «DAS Haarateller» in Wohlen.

My fascination with hair began at a young age.

Back then, Afro braids were all the rage, and I was right in the middle of it! I visited seemingly every Afro shop in Zurich to learn everything about the craft. I learned quickly with enthusiasm, but soon I wanted more than just braiding brightly colored synthetic hair, so I took courses to become an extension stylist. I perfected my technique in countless workshops at home and abroad and founded my own company in 2006. I now import, sell, and process hair, offer courses, and supply hair salons.

Raw hair from all over the world - also from Switzerland

I am often asked where the hair I work with comes from and how it is possible that I can make extensions from simply cut braids of hair, which are barely visible once they have been incorporated into your own hair.

Most of the hair comes from selected suppliers in neighboring European countries, and sometimes even from Switzerland. You can sell your hair cut from 30cm to me! The exact process of manually manufacturing the extensions and why the hair blends perfectly into the client's hair is part of my trade secret.

Extensions are sustainable — up to 2 years of wear

Unlike conventional procedures, the extensions are removed after a wear period of 3-6 months, reconditioned, and reinserted instead of being thrown away. This saves costs and conserves valuable resources. Even after more than 20 years, I'm touched every time a client looks in the mirror with a radiant smile and leaves my studio with a renewed sense of life and increased self-confidence.