Our philosophy

Our story

Since 2001, we have been passionately living your dream of beautiful hair and would like to pass this passion on to you.

For us, naturalness and individuality are at the top of our list!

Our years of experience have shown that many of the widely used and sold treatments are damaging to your hair in the long run. Constant coloring, bleaching, and stretching leads to chemical overload, and many people are afraid to leave the house once their natural roots are visible. They've become so accustomed to artificiality that naturalness is no longer desired... STOP!

DAS Haaratelier pursues a different goal. There are certainly gentle and healthy alternatives, but unfortunately, they aren't yet widely available. It's important to us to highlight these options and spread the word. We want to change people's minds and promote beauty and naturalness.

Our customers

We take your needs and suggestions seriously, refine them, and continually adapt. You're probably someone who wants to create a unique look with your hair. You're dissatisfied with your previous hairdressing experiences and finally want hair extensions that match your natural hair in color and naturalness. You're breaking with the common conventions and price cartels of established methods, and we'll provide you with comprehensive information about hair treatments and care. You're convinced of the quality of our raw hair and live the ExtremeHair lifestyle.

Our raw material, hair

The Monica Franco hair studio, with our own EXTREMEHAIR label, specializes in importing and processing hand-picked raw hair from all over the world. Untreated cut or raw hair is the highest quality hair that can be used for hair extensions.

It has never been chemically treated or industrially prepared, is natural in color and texture, has an intact cuticle, and is root-to-tip. This allows this hair to be dyed, tinted, or even lightened by several shades.

extremehai philosophy hair stacked for extensions

Our cut hair is then processed into trimmed and cleaned braids, guaranteeing a completely natural result for hair extensions. This hair blends in with your natural hair like no other and becomes more integrated with repeated washing.

Depending on origin and availability, our hair is available in colors ranging from natural black to natural blonde. All lighter or non-natural hair colors in our online shop are specially dyed or lightened by us and are labeled accordingly.

Since the hair market and the hair business have changed significantly in recent years, it's important to stay on the cutting edge and look for good alternatives. Raw hair is in high demand, and only those who can build good, long-term relationships can deliver consistent quality over the long term. To ensure Extremehair offers a comprehensive selection, we have added dyed colors, especially in the lighter shades, to our product range in recent years. All of our hair is of such high quality that we can proudly say: Our hair can be reused multiple times! This is not the case with all human hair on the market. The advantage is that our customers get used to "their" hair and can re-style it several times without any significant loss of quality. Of course, the appropriate care instructions must also be followed. This saves money!

The team and our partners

Monica Franco is the sole owner and heart and soul of DAS Haaratelier. She believes in the importance of continuous training to stay on top of the market. With her innovative ideas and side projects, DAS Haartelier in Wohlen is always worth a visit for a glimpse behind the scenes.

For special projects and orders, we have access to a number of trusted and carefully trained employees who occasionally assist, for example, in our own production and processing of hand-tied strands. "Swissness" is promoted here and appreciated by our customers. Our partner network consists of hand-picked partners and companies with whom we create great synergies and who are essential to the overall concept of DAS Haaratelier.

Note on ExtremeHair.ch

NEW at ExtremeHair.ch is that we want to offer only the best hair quality – which is completely different from treated mixed hair – in our online shop. Our offer is now public, and you, as a professional, can apply these highlights to your clients as usual and share in our success. You'll notice the difference, and your clients will love it!

Join our "Hair Revolution" and check out our shop for special offers or promotions where you can order highlights or complete sets at great prices so you can see for yourself how our hair works.

Not without reason!

In addition to selling hair in our online shop, we at ExtremeHair.ch specialize in unique hair extensions. For these special extensions, starting at 70 cm, we use only the finest raw material and maintain excellent relationships with our specialist retailers. Due to their superior quality, these strands can be reused many times.

How we work

Depending on the scope of the work, an extension can take several hours or even the entire workday. In our new studio in Wohlen, you can expect a friendly atmosphere where we work with focus, but also provide space for good conversation. You'll learn the various bonding techniques and receive a brief hair lesson and care tips. Our long-standing clients appreciate the "total package" that's included in our price.

See for yourself and arrange a free, non-binding consultation.

Monica is happy to take time for you.